Website Use, Privacy & Data Protection
Last updated: 24 August 2026
Clarity Imaging Ltd respects the privacy of our patients, referrers and website visitors. We are committed to protecting personal and health information and handling it responsibly, securely and in accordance with New Zealand law.
Website Use & Intellectual Property
Website Content
Unless otherwise stated, the content of this website, including text, branding, graphics, photographs, illustrations and design elements, is owned by or licensed to Clarity Imaging Ltd and is protected by applicable New Zealand intellectual property laws.
Website content may be viewed, downloaded or printed for personal and non commercial use.
Content may not be reproduced, modified, republished or used for commercial purposes without the prior written permission of Clarity Imaging Ltd.
Accuracy of Information
We take reasonable care to ensure the information on our website is accurate and current. Healthcare services, availability, fees and other information may change from time to time, and Clarity Imaging may update website content without notice.
Medical Information
Information provided on this website is general in nature and is not intended to replace individual medical advice, diagnosis or treatment.
Questions about your symptoms, diagnosis, imaging results or treatment should be discussed with an appropriately qualified healthcare professional.
Third Party Websites
Our website may contain links to external websites or services for convenience.
Clarity Imaging is not responsible for the content, availability, security or privacy practices of websites operated by third parties.
Privacy & Data Protection
Our Privacy Obligations
Clarity Imaging handles personal and health information in accordance with the Privacy Act 2020, the Health Information Privacy Code 2020, and other applicable New Zealand health information requirements.
Information We May Collect
When providing imaging services, we may collect information including your name, date of birth, contact details, NHI number, referral information, relevant medical and clinical history, appointment details, diagnostic images, examination information, imaging reports, billing information and information required by organisations such as ACC or other healthcare funders.
Information may be provided directly by you or received from your referring practitioner, another healthcare provider, ACC, Health New Zealand or another authorised organisation.
Where we obtain health information about you from another person or organisation, we will take reasonable steps to ensure you are appropriately informed about that collection where required by law.
If you contact us through our website, email or online enquiry system, we may also collect the information you choose to provide to us.
How We Use Your Information
We use personal and health information where reasonably necessary to provide and manage your care.
This may include arranging appointments, confirming your identity, performing diagnostic imaging, obtaining or providing clinical information, interpreting or reporting examinations, communicating results to authorised healthcare professionals, managing billing and funding, maintaining your clinical record, responding to enquiries and meeting our legal, professional and regulatory obligations.
De identified or aggregated information may also be used for clinical audit, quality assurance, staff education, compliance, service planning and improvement. Where information is de identified, we take reasonable steps to ensure individuals cannot reasonably be identified.
Sharing Your Information
Your information may be shared where appropriate and legally permitted with your referring practitioner, reporting radiologists or other authorised clinicians, other healthcare providers involved in your care, ACC, Health New Zealand, insurers or funders where applicable, and regulatory or government agencies where disclosure is authorised or required by law.
We may also use trusted service providers to support functions such as our radiology information system, PACS, image storage, information technology, communications, booking, payment processing and other operational services.
Where third party providers handle information on our behalf, we take reasonable steps to ensure appropriate confidentiality, privacy and security protections are in place.
Clarity Imaging does not sell patient information and does not provide identifiable health information to third parties for unrelated advertising or marketing purposes.
Storage & Security
Health information is sensitive, and Clarity Imaging takes reasonable technical, physical and organisational safeguards to protect the information we hold from loss, unauthorised access, modification, disclosure or misuse.
Access to clinical information is restricted to people who require it for legitimate clinical, administrative or operational purposes.
No electronic system or method of transmission can be guaranteed to be completely secure. If a privacy breach occurs that has caused, or is likely to cause, serious harm, Clarity Imaging will take appropriate action and make any notifications required under the Privacy Act 2020.
Information Stored or Processed Outside New Zealand
Some technology or service providers may store or process information using infrastructure located outside New Zealand.
Where this occurs, Clarity Imaging will take reasonable steps to ensure that the information continues to receive appropriate privacy protection and that applicable New Zealand requirements relating to overseas information handling are met.
Retention of Health Information
Clarity Imaging retains health information for the period required by New Zealand law.
Health information that we are legally required to retain will generally be kept for at least 10 years from the date of the most recent health service provided to you, unless a different legal requirement applies.
When information is no longer required to be retained, it will be securely deleted, destroyed or otherwise disposed of in a manner that protects your privacy.
Accessing or Correcting Your Information
You have the right to request access to personal and health information Clarity Imaging holds about you and to ask for information to be corrected if you believe it is inaccurate, incomplete or misleading.
We will respond to access and correction requests as soon as reasonably practicable and within the timeframes required by New Zealand law, generally within 20 working days.
In some circumstances, the law allows information to be withheld or access to be restricted. If this applies, we will explain the reason where required.
Website Analytics & Cookies
Our website may use cookies or similar technologies to help the website function, understand how visitors use the site and improve our online services.
Website analytics may collect technical information such as browser type, device information, pages visited and general usage information.
We do not use website analytics to access your clinical imaging record.
Privacy Enquiries & Complaints
If you have a question about how Clarity Imaging handles your information, would like to access or correct your information, or believe your privacy may have been affected, please contact:
Privacy Officer
Clarity Imaging Ltd
Email:office@clarityimaging.co.nz
We will take privacy concerns seriously and work to resolve them appropriately.
You may also make a complaint to the Office of the Privacy Commissioner New Zealand if you are not satisfied with our response.
Changes to This Policy
Clarity Imaging may update this policy from time to time to reflect changes to our services, technology or legal obligations.
The current version will be published on our website with the date it was last updated.